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Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.

Marketing strategy - A marketing strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy.

Internet Strategy Forum - The Internet Strategy Forum is a nonprofit professional association for management with primary responsibility for driving Internet strategy and implementation from within medium to large organizations.

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